The Property Development Review
rooms, 3D virtual tours, floor plans, imagery, campaign funding solutions, and more. The clouds over commercial assets are now lifting as rising vaccination levels enable a smoother return to office into next year. Properties are beginning to flood the market once again with volumes eclipsing 2020 levels and on par with pre-Covid averages as investors show renewed confidence. Throughout the pandemic the commercial property industry was fast to turn to technology in a concentrated effort to adapt to rolling lockdowns and government strategies in order to list, transact and provide clients with results despite temporary iso-buffers. In the emerging post-pandemic environment, agents are learning and investing further into digital-alternatives, enriching their digital marketing and social media ads to showcase properties at the highest standards while ensuring they are using the right algorithms and programs to get in front of the right buyers.
properties under his stewardship, had remained elevated throughout the pandemic thanks, in part, to the ability to connect with high-quality leads through CommercialReady’s investor database. “If you want to achieve the best outcome, use the best products,” Totani said. “We use CommercialReady’s top-line package because we know it works and we want to provide our clients with the best possible outcomes. “While your company’s brand is incredibly important, your personal brand as a commercial real estate agent is equally as important so for any agent currently looking to raise their profile, go hard, and invest your marketing spend in platforms like CommercialReady because they are no longer the disruptors, they’re now the differentiators.” Colliers International metro sales director TomO’Driscoll said CommercialReady, now an important tool in his marketing arsenal, had consistently provided “quality and adaptability”. “As an agent you are only as good as your last deal,” O'Driscoll said. “Marketing has rapidly evolved in the commercial real estate sector in the past five years and for any up-and-coming agent, having access to a user-friendly portal that can spearhead a campaign is highly beneficial. “The problemwith other portals is that they rely too heavily on their own systems and processes and fail to provide a personal touch which is very important as no two listings are the same. “CommercialReady knows their market, client and buyers. “What I really like about the platform is that it can not only adapt quickly with an agent's needs but also the client’s needs.” “There are only so many hours in a day and what CommercialReady allows an agent to do is build a campaign and then focus on the front end, clients and potential investors, while tailored and targeted marketing campaigns are being delivered to the right groups.”
Commercial PropertyMarketing Checklist The “must haves” to roll out of a successful real estate marketing campaign in 2022...
Knight Frank’s head of investment sales Oliver Totani said the agency, a “firm believer” in digital marketing, was drawn to CommercialReady after some “great experiences” with DevelopmentReady. “At the time, CommercialReady was viewed as a market disruptor and their major differential was their ability to enable a commercial real estate agent to cut through the noise online to market and speak directly with developers and the commercial property industry,” Totani said. “CommercialReady is now on par with its competitors and rolling out some impressive additional service lines that have made it even easier to get in front of the right people seeking specific opportunities with specific sites or properties. “[As an agent] if you're selling commercial, industrial or retail properties, you can’t run a campaign and confidently say to your clients ‘we’ve covered the market’ without being on CommercialReady." Totani said enquiry levels, across a number of commercial
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