The Property Development Review
Example Campaign R eport
7. A centralised data room CommercialReady is currently the only listing platform with fully integrated campaign data room technology, InstaDocs. InstaDocs allows commercial agents to attach a campaign data room directly to the property listing page, hosting and disseminating campaign relevant documentation, such as a contract of sale, building plans and permits, renders
inspections from anywhere at scale. The interactivity of the software is the next- generation in virtual property interaction and lead capture, and are now a part of CommercialReady’s offering. 4. Press releases, blogs and backlinks Press releases remain an important part of commercial real estate marketing plan, talking directly to established databases and audiences. The press release, though a traditional way for advertising a commercial property, remains an affordable and direct way to send a core message effectively. In addition, press releases can also get the attention of bloggers, journalists and reporters who can elevate a listing through media coverage. 5. Online listings
Price: EOI Contract: Sale Area: 1157 m² (*approx) Type: Retail, Petrol Station Tenanted Investment 10 Year Lease to Ampol Australia Management Pty Ltd
Property Enquiries
Impressions
Page Views
Messages
13,295
1,133
75
Calls
Print Clicks
Social Shares
6
34
24
and more, to prospective buyers. For many commercial agents the
Enquiries for this property
User Type
Date
From
Phone
Message
Company
BobWilson bwilson @ investco.com.au
Investco
24/05/2021
0400 000 000 Yield and price
Investor
data room is the perfect and modern alternative to a non-trackable download link, rerouting potential leads browsing a property on an alternate listing portal or
Jane Johnson jj @ internationalinvest .com
Int. Investors pty
Investor
25/05/2021
0400 000 000 Settlement terms?
Aidan Pierce apierce @ commprop .com .au
Private Investor
Investor
25/05/2021
0400 000 000 Expression of interests
social media platform to a centralised hub of information. “Its an incredibly smart piece of technology that allows me to funnel enquiry from other platforms and campaigns back to a centralised landing page,” Johnson said. “To have the access to a central data room, where I can place all the information on a property in one place, as well as the ability to track enquiries by seeing how long they are spending in the data room, is in my opinion, leagues in front of that the other listing platforms are offering right now.” 8. Powerful reporting systems CommercialReady provides in depth statistics on a campaign’s performance as well as detailed insights into the type of user interaction. Commercial property agents also have access to a central dashboard to attain all of this in real-time at their convenience. This can be incredibly useful to an agent when liaising with a client to present detailed analytics on where and how their asset is being marketed and the type of buyer it is attracting. 9. Ready-Pay Another important point of difference in the CommerialReady platform is it’s ‘buy now, pay later’ approach. Unlike competitor portals, its funding solution covers the costs of all marketing activity associated with their property campaign offering vendor’s the ability to pay their marketing fees upon settlement. 10. Plus much more... CommercialReady also provides up-to-date business and industry content
In recent times, Real Commercial, owned by REA Group; and Commercial Real Estate, owned by Domain; have been the go-to portals for commercial agents looking to bring a property to market. Whilst these two listing portals seem to be the default for commercial agents to advertise their campaign online, they’re very much the traditional classifieds style of portal that takes a mass market approach. “Our team has experienced over many years now, the benefit of advertising through the ReadyMedia platforms, and specifically CommercialReady,” Stonebridge Property Group partner Julian White said. “We have consistently found the quality of enquiry has been superior to other advertising outlets, which has assisted us in achieving better results for our vendors.” 6. Social media, campaign management and creative services Agencies have become more in tune with social media—leveraging established and emerging platforms offering a wide variety of ad types, targeting tools and management systems. In order to enhance the visibility of its clients’ property campaigns, at no extra cost, retargeting and lead generation is central to CommercialReady’s social media management offering. The service, managed completely in-house, uses industry leading media production and social media marketing strategies to drive maximum buyer engagement through strategic retargeting. “CommercialReady has exposed us our listings to people we have never dealt with before,” Ray White head of retail investment sales Lachlan O’Keeffe said. “It provides us with fresh pool of enquiry which I would put down to the very unique way in which they approach social media. “We pay close attention and track closely the platforms we use during a marketing campaign and CommercialReady continues to deliver high-quality and unique enquires that reiterates to us and to our clients that we are getting ‘bang for our buck’.” Agents also have direct access to creative services such as video production, marketing collateral and information memorandums, bespoke branding, copywriting, and much more.
covering the latest activity, exclusive insights as well as interviews and podcasts with thought leaders from across Australia’s commercial real estate landscape. To learn more about Commercial Ready’s range of flexible listing packages, click here.
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