Issue 27 | The Property Development Review

Article

Commercial Property Marketing Checklist 2022

Print media remains an expensive media placement for agents but be aware that leads coming via these placements can often be difficult to quantify or track due to their static nature. JLL Queensland senior executive of sales and investments Sam Byrne said his utlisation of CommercialReady had now meant a streamlined sales process while being opened up to a unique base of buyers. “With CommercialReady we get the same benefits of marketing to a national buyer base through other portals or static print media but with the added bonus of presenting to a base that is pre-qualified, in-the- know, with property portfolios and actively developing. “CommerialReady has a clear focus on building up their presence in the market and are making a concerted effort to become a trusted news and listing sources. “In the eyes of many within the property industry it is already one of the most reputable platforms and is the go-to place for ‘high-quality’ listings.” 3. Virtual tours and 3D property visualisation Virtual reality tours is a new and exciting technology being rolled out across the property industry. Virtual tours allow a potential buyer to view a property without having to

How does a commercial real estate agent cut through the noise to deliver a successful marketing campaign for a client heading into 2022? For traditionalists, sometimes the old ways can often be the best ways. However, agents looking to maximise their marketing budgets are now turning more to emerging technologies that are quickly establishing themselves as the differentiators. “Traditionally, we would use vendor paid advertising (VPA) and the more recognised real estate listings platforms,” Harcourts head of commercial sales and leasing Jared Johnson said. “It was of the upmost importance to ensure our listing descriptions, images and videos and marketing collateral were of the highest quality. “Now, we have taken a step forward and central to that strategy is CommercialReady—a listings platform that we are using due to its

new-age, cost effective approach. “It is now my personal preference.”

Unlike competing portals, CommercialReady provides agencies with a myriad of tools to sell a property and leverage the live data across its platform to deliver more than just pure enquiry through its built-in proprietary technology and features.

The independently owned Australian company leverages an established database of property investors as well as remaining proactive in adding to and improving its buyer base. The platform focuses specifically on showcasing commercial investment property for sale and its advanced search features and proprietary technologies support this investment focus. For progressive agents looking to generate a unique and deep pool of qualified leads, Commercial Ready is quickly becoming the go-to. Here are the “must haves” to ensure the roll out of a successful real estate marketing campaign heading into 2022

1. Photos, videos and listing description A clear, cohesive collection of photos and videos enables potential buyers to understand a property’s floor plan, scale, amenities and grade but can also make it stand out from the crowd. Similarly, copy and listing information will appear across a property marketing campaign so it is crucial it is produced to a high standard. 2. Signage and print advertising Despite the increased use of social media, databases and listing portals to sell property, installing physical signage outside a property, which might seem antiquated, still plays a crucial role in the real estate industry.

physically move—a particularly valuable piece of technology used throughout the pandemic and snap lockdowns. Interactive 3D Virtual Tours come included in CommercialReady’s premium Gold marketing package, and can also be optioned in other package types. Additional to virtual tours, CommercialReady are partnered with Inspace Stack, a property visualisation platform to host stunning 3D digital property ‘twins’ that agents can share across marketing channels and host virtual

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