THE PROPERTY DEVELOPMENT REVIEW
Utilising a combination of hard-work coupled with a willingness to challenge the status-quo, Trevor embarked on an ambitious pursuit to transform Australia’s beef industry, implementing a number of innovative measures including pioneering the use of large-scale feedlots for production consistency, reducing supply chain constraints through breeding, feeding & fattening livestock within the one facility (whole-of-chain) and establishing direct-to-consumer, contractual partnerships with National supermarket retailers including Coles & Woolworths. From its inception in 1974, Australian Country Choice Group has evolved markedly over the past five decades to now hold the title of the largest family-owned, vertically integrated beef supply chain company in the World, comprising some thirty-four properties across Australia totalling in excess of four million acres through which more than 350,000 head of cattle are processed each year by 1,500 plus staff - ACC is also the third largest cattle owner and the third largest landholder in Australia. In this rare & exclusive profile of one of Australia’s most successful yet private businessman, Trevor charts his incredibly journey, from being told his academic future was limited whilst a student at Brisbane’s Anglican Church Grammar School, to working the harsh lands of Queensland’s rugged, remote environments, ultimately culminating in the decision to follow his instincts & launch his own a business - a business which has changed not just an industry, but a Nation too, all the while cementing his legacy & the legacy of future generations of the Lee Family for decades to come.
June / July 2024 – 11
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