THE PROPERTY DEVELOPMENT REVIEW
FROM THE CEO
“EVEN IF YOU ARE ON THE RIGHT TRACK, YOU’LL GET RUN OVER IF YOU JUST SIT THERE.”
WILL RODGERS
ON THE COVER Melbourne via-Pexels
Complacency is the demise of any business. If you’re not moving, the competition will overtake. Over the years, marketing in the property industry has often been a contentious issue because traditionally, demand took care of itself. Therefore many agents didn’t see or understand the need to invest in much other than the bare minimum. Today however, the most renowned names in the game are the ones who didn’t allow success to blind them and who understood that effective competitive marketing and brand recognition happens with consistency and over time. Consumers have changed the way they make decisions and are now relying more on websites, platforms and online tools, sometimes exclusively and there is more ‘marketing clutter’ than there was years ago so to stand out, well, you need to stand out. So no matter how great your business is, you will be run over by the competition or get lost in the clutter if you just sit there. The listing platforms and competitive products Ready Media Group deliver aim to keep companies ahead of the curve. It’s the way we run our business, so we make every endeavour to help you do the same with yours. This month we have reached a record number of listings on our platforms, continued to grow our creative team, as well as welcome John Sinistaj, our new CTO. John has joined us from his CTO role at Swinburne University and prior to that, his CIO role at Viva Energy (Shell Australia); he will help to keep RMG ‘moving on the right track’, further develop new products and implement our technology plan. In this issue we also catch up with MaxCap’s Brae Sokolski to chat about the company’s partnership with Apollo, the Queensbridge development in Southbank Melbourne, horse racing and what drives him towards success. Rob Langton interviews renowned businessman, Partner of
Rampersand and Co-Chairman of Hindal Corporate, Michael Naphtali AM and Julius Colman AM about his tale of entrepreneurialism across a range of industry sectors. We also talk to Vanessa Fajkind of Brook Recruitment and cafe magnate Kristy-Lea Moussi from the Only Hospitality Group. Finally, as always, we have kept you up to date with the newest development sites as well as our ‘monthly market moves’ around the Country.
EDITOR IN CHIEF Frank Materia frank@ readymedia.com.au
Nick Headshot - TPDR Intro
MAGAZINE DESIGN Nespecart
ADVERTISING OPPORTUNITIES jamie@ readymedia.com.au PROPERTY LISTING ENQUIRIES info@ readymedia.com.au EDITORIAL ENQUIRIES editor@ readymedia.com.au CONTACT Ready Media Group Head Office Levels 3, 4, & 5 161 Buckhurst St South Melbourne VIC 3205 03 9631 5476 info@ readymedia.com.au
Enjoy the read.
NICK MATERIA CEO - Ready Media Group
July / August 2022 – 3
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