THE PROPERTY DEVELOPMENT REVIEW
Instadocs - Why Top Agents Trust This Game-Changing Tool. Ready Media Group’s virtual data room, InstaDocs, is transforming property campaign management in Australia. Here’s why this powerful platform is fast becoming the preferred choice for leading real estate professionals. Ready Media Group’s virtual data room, InstaDocs, is setting a new standard for how property sales campaigns are managed across the country. This innovative, best-in-class platform streamlines the due diligence process, offering secure document access for buyers and real-time tracking data for agents. The platform has quickly become an essential resource component for many of Australia’s leading real estate firms. Instadocs Increases Buyer Enquiry. “It’s a detailed yet simple, easy-to-use platform that’s been tried and tested by more than 400 commercial agencies since we launched it 18 months ago,” said Senior Product Manager at Ready Media Group Jamie Muscatel. “When an agent utilises the InstaDocs platform with their sales campaign, it typically increases buyer enquiry by up to 25 per cent, overall it’s a powerful tool that boosts buyer and agent engagement with speed, ease, and transparency.” Philip O’Dwyer, Associate Director at Colliers Brisbane, said InstaDocs had changed how they manage their sales campaigns. “It has greatly enhanced our agency’s productivity and the quality of information we provide buyers. “The structure of the InstaDocs system, accessibility, and the data capture of buyer activity are all invaluable.” The Power Of Capturing Real-Time Data. A standout feature of InstaDocs is the real-time data it captures for agents. Access real-time buyer activity information allows agents to make informed decisions and tailor their buyer sales strategies accordingly. “When a prospect requests access to the data room, they provide their full name, email, and verified mobile number,” said Mr Muscatel. “Capturing these details makes it the most qualified lead an agent will receive from any listing portal”. Mr O’Dwyer said the system’s tracking capabilities had been a game-changer, allowing agents to evaluate the information and prioritise follow-up thereby saving time and effort. “Data on document views and downloads gives us greater insight into buyer activity - It lets us know who is serious and who is not, and that’s very beneficial.” Buyer Due Diligence Information Consolidated In One Secure Location. Julian Heatherich, Director of Commercial Sales for Savills Melbourne, said InstaDocs had provided us with an outstanding platform for document delivery. “InstaDocs provides for all due diligence information consolidated in one secure location,” Mr Heatherich said. The platform has simplified document sharing and expedited the sales process. “It’s a very easy system to use and monitor,” he said. “Buyers can access the documents they need quickly, and we can track everything from one place. It’s made the whole process smoother for everyone.” “Mr O’Dwyer said that a major advantage of InstaDocs is that its integrated into all our listing packages, therefore agents don’t need to use another platform. Our buyers appreciate not having to juggle multiple sites and log-ins. It creates a more cohesive experience and encourages greater engagement” Responding To Market Needs RMG’s Mr Muscatel has engaged with more than 200 individual agencies nationally since InstaDocs went live, using their feedback to advance the product. Features like customisable terms and conditions, the option to selectively hide or reveal documents, and the ability to invite a third party, such as a solicitor or vendor, to use the data room with admin access are inclusive. “Our goal is to keep refining InstaDocs and ensure it meets the ever-changing requirements of the market,” he said. Mr O’Dwyer said that agent engagement had made InstaDocs increasingly effective for their needs. “It’s great to see how much Ready Media Group values user input”. Engage InstaDocs With Confidence. IntaDocs is ISO27001:2022 accredited - a global information security management standard that ensures users’ data and information are protected by the highest information security standards globally. InstaDocs is integrated with DevelopmentReady and CommercialReady premium listing packages. To find out more about how InstaDocs can greatly enhance your property campaigns, visit www.instadocs.com.au
October / November 2024 – 11
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