The Talk
‘WELCOME TO OPTIMISM & INNOVATIVE BRILLIANCE’: HOW THIRD.i BUILT THEIR EMPIRE ON AN INTERNATIONAL SCALE .
EXCLUSIVE BY SANDRA LOGIUDICE, READY MEDIA GROUP
LUKE BERRY Co-founder and
International Director of Sales & Marketing Third.i
As you walk into Luke Berry’s office, the word ‘Optimism’ is written on the wall in every language possible.
and financial systems are more willing to engage with the private sector and co-invest with businesses like ours to create housing. The roadblocks that we have in Australia such as pre-sales and foreign ownership are simply not present in the UK. Australian Developers are conditioned to navigate these challenges on their own, but in the UK, the Government will buy off the plan at launch and banks will allow more property to be sold to foreign investors”. As you can imagine this is a game changer for us and we are building our UK business based on the Australian way of doing things. With less restrictions we are amplifying our growth and ‘so far, so good’. It seems the ‘establishment’ are getting blown away by our approach and capability and hopefully this continues into the future, and we can continue to be successful over there”. “The design, the architecture, the way our buyers experience buying off the plan, everything we do at Third.i has that flair of innovative brilliance. ‘Creating legacies, we are proud of through innovative brilliance” has been our tagline since we started the business so it’s very important to us and I believe it is a one of our greatest keys to success.” Luke’s passion for property, building and attention to detail started at his family roots in Gunnedah, Country NSW. His father was a carpenter, and his grandfather and great grandfather operated a large-scale home builder and
“The environment we want to create for our staff is one that allows them to shine, challenge themselves in the right way and be optimistic about what they are creating with us at work. We believe there is never a bad idea and we often say ‘It’s no use having a good idea unless you’re willing to do something with it and make it a great one’, so every day it’s ‘Welcome to optimism - feel free to challenge yourself and be as innovative as you can.’” From country boy to Co-founder and International Director of Sales & Marketing, Luke Berry’s optimism and innovative brilliance has now certainly taken flight across the globe. Third.i have transacted more than $2billion of residential, commercial, and mixed-use developments across the UK and Australia most of which have been sold out before construction commenced. The group currently have more than $3billion of work in the pipeline and they also have offices/operations in Singapore and are soon looking to expand into Hong Kong. “Internationally people find us Australians quite unique. We work hard down here and although we have one of the best property systems in the world, we also have one of the hardest to navigate from a property development point of view. In the UK, they have a very similar market and are also experiencing similar housing shortage issues to Australia, however the key difference is that both the UK government
16 –October / November 2022
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