Issue 27 | The Property Development Review

The Property Development Review

Off-Market App ‘Engage’ Continues to Grow Amongst Agents & Developers

Real Estate Agents, Property Developers, and related Businesses from all over Australia are gaining enormous benefits fromReady Media Group’s dedicated Off-Market Smartphone App ‘Engage’. Custom developed and designed to enable Agents and Developers to connect over Off-Market Development opportunities, the free social media styled platform continues to grow, fast approaching its 2,000th user. The ‘Engage’ off-market community primarily features posts comprising of site offers, site requests, additional opportunities (Funding / JV’s), along with industry 'news & views'. Engage’s unique platform allows connections to be established with like- minded individuals through the ability to ‘Comment’, 'Like’ and send 'Direct Messages’ to others within the network. And, to ensure users are aware of the market activity from the past week, a specialised eDM (electronic digital mail) is distributed to all members on Friday mornings. The tight-knit off-market community has helped benefit various agents and developers from across the nation. With hundreds of active Property Developers utilising the platformweekly, describing his Engage experience, Western Australia Property Developer Paul Perrin (Harrper Projects) said, "I have found Engage to be aworthy outlet for development sites sold via an offmarket strategy. The Engage Appuses is very user friendly andhas an easy navigation and interface." "Since using Engage, I have recentlymade a fewEast coast connections. It allowsmyWAprojects to be exposed to potential East Coast clients and it greatmarket sharewhich is important tomy business. Whilst the Engageweb portal is in its early days here inWesternAustralian, I find this portal and forumunique. I would recommend Engage to others seeking the ‘’Off-Market’’ marketing strategies." A key benefit of the Engage App is the ease with which Agents, Developers and Property Professionals can connect and liaise over Off-Market Development opportunities. Reflecting on how Engage is impacting his real estate business, Bracken Hall Managing Director Ed Wright said, "The Engage Apphas always been a great source of quick and qualified offmarket leads for Development opportunities I’ve had inVictoria. The ability to reach a very large amount of qualifiedDevelopers &Buyers quickly is key forme; which this app does." Property related industries have also taken a liking towards the niche off-market platform. Emerging online Development

Financing group, ‘Wefund’ recently commenced a sponsored branding campaign across the platform. Commenting on how Engage’s targeted audience complements Wefund’s product offerings as potential clients, Office and Operations Manager Christie Neville stated, "Wefundhas used Engage for just over threemonths and it has become an important tool when it comes to connecting theWefund brandwith industry professionals andwith keeping up to datewithmarket insights and opportunities. It's great to have a dedicated app specific to the property market andwewouldhighly recommend it to anyone in the industry."

Don’t miss out on any Off-Market Opportunities - Engage is available as a free download for iOS & Android mobile devices. Additionally, Engage can be accessed via web-browser.

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