THE PROPERTY DEVELOPMENT REVIEW
“GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I WILL SPEND THE FIRST FOUR SHARPENING THE AXE.”
FROM THE CEO
EDITOR IN CHIEF Frank Materia frank@ readymedia.com.au IN-HOUSE WRITERS Sandra Loguidice Callum Hofler ADVERTISING OPPORTUNITIES jamie@ readymedia.com.au PROPERTY LISTING ENQUIRIES info@ readymedia.com.au EDITORIAL ENQUIRIES editor@ readymedia.com.au CONTACT Ready Media Group Head Office Levels 3, 4, & 5 161 Buckhurst St South Melbourne VIC 3205 03 9631 5476 info@ readymedia.com.au
Abraham Lincoln
What is a plan without a strategy? It is like walking into a forest to chop down a tree without an axe and expecting the job to be complete in an hour. Chances are you will need to rush and scramble to get the job done, if at all. In the case of Lincoln’s quote, simplistically speaking, the plan is to chop down the tree. The strategy is to do so for 4 hours with an axe. Apply this to a property development or any business product or service. The plan is to build something, create marketing collateral and launch it. The strategy is the finer detail; how and when are we going to use that marketing collateral to get the best outcome (how and when are we going to best chop the tree), what resources do we need, (the axe), what time do we need (6 hours) and who is going to do it (Abraham Lincoln) Preparation and strategy is the most important factor. Analyze, strategise, prepare, then execute. This is not to say there is no re-evaluation along the way. The tree may come down easily, saving you time and resources which may then allow you to harvest another tree. On the converse, it may take longer, or not come down at all, in which case you may need to walk away and find a new axe. Or maybe even a new tree… Ready Media Group are continuing to harvest successfully with new branches growing every day, this being our extensive and diverse range of clients across property development, investment and finance industries. Our Ready Media Creative (RMC) offering is now evolving into Australia’s best marketing and creative agency for the property sector, delivering everything from brand videography, marketing campaigns, investor documents and more. The RMC website will be launching over the next few months. The enhanced InstaDocs will also be providing a new layer of functionality for real estate agencies, marketing groups, property developers and investors seeking secure & instant access to critical property documentation. This will all be revealed by early 2023.
In the video series The Interview, Jon Adgemis, Founder of one of the Country’s fastest growing pub conglomerates, Public Hospitality Group and Chairman of JAGA Group, chats to Rob Langton. Rob also chats with David Gonski AC from Barrenjoey unpacking his extraordinary career, from making Partner at Freehill Hollingdale Page (now Herbert Smith Freehills) by age 25, to advising the likes of Kerry Packer, Kerry Stokes, Frank Lowy & Rupert Murdoch.
There’s fun, fame and fortune on ‘The Talk’ featuring Robert DiCintio, ‘saviour’ of the famous Continental Hotel Sorrento and founder and director of Trenerry Property Group, as well as with Libby Walsh, Australia and NZ director of Roxy Pacific Holdings. We also talk to 3rd and 4th generation winemakers of Brown Brother Wines in north east Victoria about the history of their vineyard and new trends shaping the industry. Finally, as always, we have kept you up to date with the newest development sites and commercial investment listings, upcoming auctions and EOI’s as well as our ‘monthly market moves’ around the Country. Nick Headshot - TPDR Intro Pag
Enjoy the read.
MAGAZINE DESIGN Nespecart
ON THE COVER Jon Adgemis
NICK MATERIA CEO - Ready Media Group
Summer 2022/2023 – 3
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