Issue 45 | The Property Development Review

THE PROPERTY DEVELOPMENT REVIEW

Future Tallawong retail precinct adjacent to Tallawong Metro Station

Of note, 22.1 per cent of its residents earn more than $2000 a week—30 per cent higher than the Greater Sydney average and consistent with other affluent suburbs such as Chatswood at 21.3 per cent. It’s that demographic for which Castle Group has designed its Park Avenue development—a strategy that has seen strong buyer demand. “Homes at Park Avenue feature open living areas, modern facades and are appointed with finishes you’d find in a luxury home,” said Perera. Since launching in Q1 2023, Castle Group has sold 40 per cent of its 112 homes. “Our sales success is a result of our meticulous planning,” Perera said.

The new Rouse Hill Hospital, now under construction

“We have an intimate knowledge of the markets in which we operate and always start with the consumer in mind.” “Until recently, most of our buyers were locals from Kellyville, Parramatta, and Castle Hill. We’re now seeing buyers from Chatswood, Sydney City, and the eastern suburbs with couples aged in the early to mid-30s wanting more space than a two-bedroom apartment. We’ve also been mindful of the shift in how our buyers live. Catering to multi- generational living, more than half the homes in Park Avenue feature a downstairs bedroom and full bathroom” “Our knowledge of the market and buyer demographic has allowed us to bring to market what is the most in-demand product in Rouse Hill,” said Perera of Park Avenue.

August / September 2023 – 13

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